AI x Marketing Workshop Agenda

9:30 – 10:00 AM | Foundations: AI Tools & Models
Introduction to today’s leading AI tools and models, including Claude, Codex, and Perplexity. We’ll cover how they work and where they fit into modern marketing workflows.

10:00 – 11:00 AM | Live Build Session
We’ll take a product idea from scratch and build a complete marketing system in real time, including:

• Landing page

• Email sequences (nurture + cold outreach)

• Social media content (Instagram, TikTok)

• Paid ads (Meta, Google)

• Reddit community strategy

11:00 AM – 12:00 PM | Advanced Techniques
Dive deeper into higher-leverage workflows, including prompt structuring, automation strategies, and scaling content production using AI.

Live Tools Walkthrough (Bring Your Laptop)
We’ll demonstrate and use the following tools during the session:

• VS Code with Claude plugin

• Claude Desktop with Co-Work

• MCP servers

• GitHub workflows

• Anti-Gravity

• Building reusable AI skills

Prompt-a-thon: From Reactive to Proactive AI
Most marketers use AI reactively. This session flips that model. You’ll design structured prompts tailored to your highest-impact use cases—emails, ads, briefs—and get real-time feedback from peers and practitioners.

Collaboration & Product Thinking
Come prepared with (or ready to develop) a product idea. You’ll explore how to use AI for both creation and distribution, and have the opportunity to team up with like-minded participants.

Join us for a delightful lunch break, where you can enjoy a variety of delicious meals while networking with fellow attendees. Take this opportunity to relax, recharge, and engage in stimulating conversations with industry peers.

Recharge with a refreshing coffee break featuring an assortment of beverages and light snacks. This is the time to finalize prompt-a-thon concept and team.

• What is the single biggest shift that will redefine how marketing teams create value over the next five years?

• If you were building a marketing team from scratch today, what are the first five roles you'd hire — and why those five?

• Where has AI actually moved the needle for your team, and where has it fallen short?

• How do you decide what to automate versus what stays human-led?

• How do you see the balance between in-house, agency, and freelance shifting as automation becomes more accessible?

• What is one AI skill or habit every marketer here should commit to building in the next 12 months?

Join our dedicated community after party to facilitate meaningful connections and collaborations. Engage with industry leaders, innovators, and peers to discuss emerging trends, share insights, and explore potential partnerships.

Work with your team and continue building your prompt-a-thon project and plan for what gets done over-night