In this technical session, you’ll hear how Taxfix reimagined content creation for an AI-driven world. What started as producing a few dozen campaign messages turned into generating hundreds of thousands of dynamic variations — and with that, a complete overhaul of how teams write, review, and measure communication. Lucas will talk about how automation and agentic infrastructure allowed Taxfix to scale responsibly, balancing creativity and compliance  at every step. Expect candid insights about experimentation, data quality, and what it really takes to trust AI to drive relevance at scale.

Tricia Gellman, CMO of Box, will present a featured session titled “AI + Content”. Her talk will focus on how agentic AI is reshaping intelligent content management, enabling marketing teams to create more dynamic and personalized customer experiences. Tricia will share practical strategies for leveraging AI-driven platforms to enhance engagement, optimize workflows, and empower teams to drive measurable business impact through smarter content operations in the enterprise

This session, will explore how AirOps leverages AI to empower marketing teams with streamlined content creation and smarter strategies. Attendees will gain practical insights into scaling SEO-optimized content and using AI-driven platforms to drive measurable, organic growth in marketing initiatives.

Mastering influencer marketing is critical for any marketing team in the AI age. Learn how Gamma has scaled influencers from founder-led pilots to an always-on strategy of 150+ creators going live every month. Learn from Gamma's playbook: how to budget, how to choose the right creators, and how to avoid common pitfalls as you scale a creator engine.

Recharge with a refreshing coffee break featuring an assortment of beverages and light snacks. This is the perfect time to catch up with colleagues, exchange ideas, and make new connections in a relaxed setting.

This talk is focused on the next generation of generated commerce experiences. The session will highlight how brands can optimize end-to-end shopping experiences using its AI agents to create high-converting funnels, copy, layouts, and real-time adjustments based on purchase data. Attendees can expect insights on leveraging AI both for discovery and for improving consumer journeys.

Join us for a delightful lunch break, where you can enjoy a variety of delicious meals while networking with fellow attendees. Take this opportunity to relax, recharge, and engage in stimulating conversations with industry peers.

Email marketing remains one of the most effective tools for modern marketers, delivering consistent ROI through highly personalized outreach and scalable engagement. Powered by the latest advancements in agentic AI, platforms like Humanic enable marketers to go beyond traditional segmentations—creating tailored content for micro-cohorts and driving compounding activation and adoption. With AI—marketers can now automate cohort building, quickly launch contextual campaigns, and systematically raise awareness of key product features, all while maintaining robust delivery rates and open rates. As the founder and CEO of Humanic, Arjun Saksena will share insights on how AI is transforming email marketing into a strategic engine for growth, ensuring that marketing teams are always ahead of the curve in driving meaningful user engagement and retention

In a world of overflowing inboxes and forgettable ads, one truth remains: people buy from people. Relationships drive revenue and direct mail and gifting are having an AI-powered renaissance. Physical mail delivers 5–9x higher response rates than digital outreach and gifting-influenced deals close 45% faster. What’s changing isn’t just the channel, it’s the intelligence behind it. Enter AI, the single most transformative force now shaping direct mail. Instead of a one-size-fits-all campaign, marketers can now deploy AI-driven campaigns that send the right gift at the right moment to the right person at the right address and watch conversion rates skyrocket. The science of surprise has always been about timing, emotion, and relevance. With AI, we’re not just scaling personalization, we're scaling experiences that deliver results.