The most important information in your organization isn’t digital yet. Amit x Jake will explore how AI meets human insight and the offline knowledge that still drives smart decisions. It’s a high-density conversation that could change how you think about data, marketing, and strategy. Hosted by Arjun Saksena.

Activating first-party data has long been within reach, yet somehow remained elusive. In this talk, Chris will show us how AI agents make it incredibly easy to leverage the first-party data in your CDP or Data Warehouse to drive meaningful marketing outcomes.

In this talk Jen takes will walk us through how AI is transforming marketing creative—what was once traditional "agency work" with dedicated budgets can now be productized, unlocking significant cost savings.

Recharge with a refreshing coffee break featuring an assortment of beverages and light snacks. This is the perfect time to catch up with colleagues, exchange ideas, and make new connections in a relaxed setting.

AI is reshaping the way enterprise companies develop and execute their go-to-market (GTM) strategies, moving from traditional, manual methods to automated, data-driven, and highly personalized approaches. In this panel, leaders from ServiceNow, Adobe, Asana, and innovative startup founders will share how they’re transforming their GTM strategies

Join us for a delightful lunch break, where you can enjoy a variety of delicious meals while networking with fellow attendees. Take this opportunity to relax, recharge, and engage in stimulating conversations with industry peers.

In this talk, Kaushik will share his approach to integrating AI across the Marketing Stack—highlighting which tools they've built or plan to build in-house, and where they're partnering with external technology providers for specific use cases.

AI is reshaping the way enterprise companies develop and execute their go-to-market (GTM) strategies, moving from traditional, manual methods to automated, data-driven, and highly personalized approaches. In this roundtable we will discuss and share the different aspects of GTM - Automation, Customer Segmentation, Real time decision making and content optimization.

People don’t want to sign up and figure things out—they want an agent to tell them what matters. We will kick it off with the broader trend, then talk about the shift from PLG to Demo Automation.

In this roundtable, we’ll explore how data teams—often held back by limited access to timely insights—now have new paths forward. We'll dive into emerging use cases and discuss the innovative approaches being adopted by leading-edge companies.

The decline of SaaS systems of record across industries has already begun, driven by the dominance of data cloud platforms and the rise of agentic AI. This seismic shift is ushering in a new generation of transformative applications, reshaping how we approach marketing. In this roundtable we will discuss different approaches.

This roundtable will explore how AI is transforming marketing creative—what was once traditional "agency work" with dedicated budgets can now be productized, unlocking significant cost savings. We'll discuss how prepared teams are to adopt AI for brand-compliant content at scale, across the three key modalities: audio, video, and text. We'll also dive into which formats are performing best today, and what interim solutions make sense while the technology continues to evolve.

Join this exclusive and interactive MasterClass to discover how the future of Lifecycle Marketing is being redefined. We’ll unpack the limitations of today’s process and reveal how an Agentic approach can unlock faster, smarter, and more adaptive marketing—powered by AI and automation.

Four key players are shaping this space: enterprises building DIY tools, AI founders productizing workflows, agencies cutting costs with AI, and vendors adding AI to serve enterprises. This isn’t just tool-swapping—it could reshape how marketing teams are structured.

Each founder has 15 minutes to pitch—but first, they’ve got to ‘buy a round of shots’ for the crowd to earn the mic!"

In this must-attend workshop, you'll learn from a true master - Yash Tekriwal, Head of Education, Clay. Unlock the power of Clay and HubSpot to fuel your ABM strategies with tools designed to identify and engage the right accounts at the right time.